Obviously running a efficient, profitable business is necessary for success. With the many moving parts and brain racking components of operating a business today, not only is it a full time job, it’s filled with lots of overtime!
We would like to touch on a term, a very important term, that is very valuable in today’s business world. Nowadays, if you have a business you have a website, or should. Customers are able to go online to learn more about you, search for you, find you and review you. But how do they find you? From hearing about someone else? From your business card?
In todays article we want to touch on Search Engine Optimization (SEO). What is SEO? We will cover what it is and why it is important.
SEO is optimizing your website so that search engines know what you are relevant for.
Think about this….how many businesses are located in a town or city? The larger the town or city, the more businesses there probably are. Each business is specific to the industry they are in. If someone searches for a particular business, in this case let’s say a plumber, what companies pop up on the internet? The websites that pop up for the term plumber [in set location], are the ones the search engines understand exist and present to the searching public. Google, Yahoo and Bing, all want people searching from them. So they want to deliver real, relevant businesses to those people, to keep them engaged in their search platform.
How do you “SEO” a website?
There are many factors involved in developing a properly optimized site. From the content you write on your website, to the way pictures are tagged for the search engines to read (since they don’t read images), to the online directories you are listed in.
Again their are numerous factors. Some of the most important are:
Mobile Friendly. Your website must be optimized for mobile viewing. Search engines want to provide easy to read value to searchers. They will ding you if your site is not looking good on a phone.
Content – Content is KING. Write pertaining to your industry and what you want to be known for and wrote a good amount. Longer is better, just organize correctly.
Link Building – How many other online websites know about you? Think in terms of quality.
Reviews – What are others saying about you?
Social Media – Link from you site to your social accounts. Create social engagement to help create search engine awareness.
Local business? Think Local. Find local online directories to list your business.
Don’t get overwhelmed by the term SEO. There are a few basics to follow, as well as providing a good product and service to your customers.
Feel free to submit questions and inquiries to us at Community Business.