Pokemon Go…Good for Business?
A local craze everywhere, Pokemon Go has become the new hottest topic and trend. You may not be an active player, but if you are not familiar with at least the name of this new mobile reality game, where have you been? It’s time to learn what it’s all about and how it can positively affect your business.
One common feature for every town, city, or community is that a large population of people are searching for the Pokemon critters. There is much talk and some controversy about the safety and possible consequences of this new reality game. Let’s focus on how the positive aspects it has for local businesses.
What is Pokemon Go?
A location based reality game played from your mobile device, and created by Niantic Labs. The free game accesses your phone’s GPS to create a real world hunt mission for the critters. Local businesses and other landmarks are located and used as Pokemon Gyms & Stops to train your Pokemon team and load up on needed accessories.
How can Pokemon Go affect your local business?
Free foot traffic to your business. While people run around town, and this they literally do, they could land right in front of your business, hunting down the next Pokemon character.
It’s recommend you get the app. You can download it at the Google Play Store (totally free…for now). You can also read more at www.pokemon.com/us
You could be lucky and have one of the Poke Pit or Pokemon Gyms stops located very close to your business. These stops are allow people to go train their creatures, or load up on needed accessories. Numerous people stopping in front of your business = exposure.
Run creative advertisements. One Arkansas museum became privy to the fact that many Pokemon stops and Pokemon were scattered around them. They decided to take pictures and blog about.
Give a discount if they show the game on their phone, or to the people that win their Pokemon Gym battle.
The point is to get creative. Now, if creativity isn’t high on your list, there is the option of the “Lure Module”, which is a purchasable in-game extra. It attracts Pokemon to a specific stop for 30 minutes. That means that Pokemon become available for 3o minutes at or near your business location (if you purchase), for anyone to nab.
Pokemon go is a full blown explosion that has everyone in a Pokemon trance. Tap in on the craze, and create additional revenue and awareness for your business.